Film Industry assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

• WWW: This is a superb assessment: a pleasure to read! Very close to full marks throughout.
• EBI: You could offer a little more on Hesmondhalgh for full marks in Q3. Knowing the theories  inside out will be essential for A* next year
• Total = 17 (A*)

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

1. 3/3
2. 6/6
3. 8/9
• I did not include enough information on Hesmondhalgh and his theories.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

• Director power of Gurinder Chadha and linking to success of Bend It Like Beckham

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries

• Unfortunately, despite good reviews and positive word-of-mouth from audiences and online (rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the production budget and nowhere near covering marketing costs.
• Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office. 
• New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.